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Personal Project – Friction
Products:
Client
Personal
Description
For a personal project I challenged myself to build a brand from scratch.
I came up for the idea to make a Brand Identity Guide for a fictional Brand out of my own interest.
I’ve made a Brand Guide and expressions for the brand in order to show how it has to be used.
Description
The name Friction was made up by the way the tires from a kart move over the tarmac, creating friction. Symbolising the way that a client and designer work together to create products. Which is brand back in the red sparks.
Description
The name Friction was made up by the way the tires from a kart move over the tarmac, creating friction. Symbolising the way that a client and designer work together to create products. Which is brand back in the red sparks.
Alongside the Team Suit I also designed the Team Tenue, reaching from Tshirts to Polo’s and Bodywarmers
